About the idea
Most creation tools bolt AI on top of existing workflows. Olo starts from a different premise: what if the entire platform were designed around AI from day one? This project was my opportunity to answer that question end-to-end, from concept and strategy through product design and vision.
My Role
I led all aspects of design on this project, defining the product vision, mapping user needs, exploring interaction models, and designing the end-to-end experience. Working independently gave me the freedom to move fast and take creative risks I wouldn't always get in a larger org.
Process
I began by pressure-testing the core concept: who is Olo for, and what does it actually unlock for them? From there I moved into mapping the creation journey, identifying where AI could genuinely reduce friction versus where it would feel gimmicky. The design went through multiple rounds of exploration across layout, navigation, and the core creation flow before landing on the final direction.